Together, we delved deeply into the brand's essence and applied our findings to our brand extension project. This led to the creation of "Gysinge Soul," embodying the brand's values in the realm of power tools. The circular saw seamlessly fits into Gysinge's product range, showcasing our team's dedication to maintaining brand consistency.

Tool Access Revolution: Fostering Sustainable Preservation and Circular Growth. Gysinge Soul offers more than just a tool—it's a vibrant community hub. Through our platform, users access tool rental, restoration assistance, and knowledge sharing, connecting with like-minded builders. Our development process included surveys, interviews, and workshops to define user segments and ensure brand synergy with Gysinge's values.